Qidong City accelerates the transformation and upgrading of the electric tool industry, and "hardware" energy fusion enters a new era
2024-07-25
FLINT
As a characteristic pillar industry in Qidong City, the electric tool industry currently has over 900 electric tool enterprises with an annual output value exceeding 30 billion yuan. Data shows that the sales of electric tool products in Qidong City account for over 60% of the total national market. In recent years, Qidong City has not only cultivated leading enterprises worth billions, but also driven the development of a large number of supporting enterprises in the local and surrounding areas. Relying on mountains to eat and water to drink, the villagers of Lusigang Town can easily achieve employment and income growth at their doorstep, and embark on the road to a moderately prosperous society.
A 'big aircraft carrier' sailed out of the workshop group
The workers lightly touch the equipment control button, and the robotic arm swings back and forth, running rapidly. Various electric tools and stators continuously flow out on the automated production line. Not only is the production efficiency high, but the product quality is also stable. "In the automation workshop of Jiangsu Flint Electromechanical Technology Co., Ltd., looking at the" smooth "production scene, the company's leader Cui Xiaojun couldn't help but sigh at the changes brought by intelligence and digitization to the development of the enterprise.
More than 10 years ago, Flint was an inconspicuous small workshop in the village of Lusigang Town. Nowadays, it has developed into a professional electric tool manufacturing enterprise in China, with 23 acres of land and 20000 square meters of factory buildings. Last year, it achieved a sales revenue of 115 million yuan including tax.
From scratch, from small to large, from weak to strong, Flint Company's development path is a vivid epitome of the development of electric tool enterprises in Qidong City. In the 1980s, the people led by Lv Siyi went to various places to make a living by doing "hardware" repairs and maintenance. Gradually, more and more local people participated in the production and sales of electric tools.
Around 2000, with the establishment of Jiangsu Dongcheng Electric Tool Co., Ltd. in Lvsi, electric tool enterprises continued to emerge. The accumulation of time has enabled these "small hardware" merchants to develop from small-scale processing workshops to specialized production enterprises of electric tools; From blindly imitating the production of multiple product categories to having their own flagship products; From only being satisfied with selling products to surrounding areas to dividing the cake into international markets... The comprehensive strength of electric tool enterprises is becoming stronger, the electric tool industry is becoming more mature, and the industrial chain is constantly extending and improving.
Thanks to the strong industry, Lvsi Gang Town's electric tools have maintained a gratifying trend of three increases in industry scale, employment, and store openings for many years. Zhu Weiwei, Director of the Economic Development Bureau of Lvsi Gang Town, introduced that since the beginning of this year, there have been 8 newly signed and registered projects worth over 100 million yuan in the electric tool industry in Lvsi Gang Town; 8 new construction projects with a total investment of 1.5 billion yuan.
Striving for 'New Excellence' in the Big Market
In recent years, the Qidong electric tool industry has focused on the word "competition", with various enterprises vigorously engaged in research and development, strong branding, market expansion, and profitability, in order to find their own territory in the fierce market competition.
Only by producing products that fill market gaps and being unique can we pave the way for a bright future. Yang Yintao, the person in charge of Qidong Zongheng Optoelectronic Technology Co., Ltd., is such a person. He, who had once followed the army to open a shop in the big wave of electric tools to search for gold, resolutely returned to his hometown and developed and produced a laser level that relied on high import prices at that time and had no one in China to set foot in.
Yang Yintao started everything from scratch, but in countless attempts without fear of failure, he developed advanced level instruments in China, becoming a hot commodity in the domestic market. Not only that, he also expanded the international market and sold the vertical and horizontal spirit level to more than 10 countries overseas.
The 'magic weapon' for the continuous growth of the electric tool industry is to cultivate and produce high-quality products that meet market demand in the field of expertise, "Zhu Weiwei explained the efforts of all electric tool enterprises in the town.
The market is the most authentic reflection of problems. Jiangsu Hezhi Electric Co., Ltd. specializes in welding machines, lithium battery protection boards, etc., and the market response has been mediocre. However, due to its stylish and compact appearance and advanced user experience, the product has received high praise from customers in cross-border e-commerce. Zhu Jianhua, the person in charge, changed his development thinking and focused on foreign trade in overseas markets. Today, more than 10 countries, including Mexico, Ukraine, Belarus, Spain, Poland, Japan, and South Korea, have traces of his products, and even the world chain Wal Mart Department Store Co., Ltd. has also sent cooperative orders to him.
At present, under the severe challenge of "rolling" in any industry, electric tool enterprises in Qidong City have stepped out of their "comfort zone" and explored new development paths under the new situation. Whether it is old established enterprises such as Dongcheng and Zhonglu Gear, or a group of emerging backbone enterprises such as Flint and Sesame Tools, they are all striving hard in the market.
Building a 'New Platform' in the Great Era
Located on the east side of Tianjiang Road and the north side of Tiannian Road in Nianwu Village, Lvsi Gang Town, the Juyi City Electric Tool Industry Base covers an area of over 60 acres. Five standard factory buildings have been erected in front of us, and the exterior decoration has been completed. Currently, workers are carrying out internal renovation and will be fully put into use by the end of the year. These 5 factories belong to 5 different enterprises, some producing motors, some producing accessories, and they have the same goal - to make the enterprise bigger and stronger.
We are not just fighting for enterprises. How to meet the development needs of enterprises and maximize profits on limited land? Lvsi Gang Town innovates its work ideas, promotes the integration of industry and spatial planning, and strives to build a high-end industrial base with electric tool assembly and manufacturing as its core. Zhou Xin, Deputy Director of the Economic Development Bureau of Lv Sigang Town, introduced that at the Juyi City Electric Tool Industry Base, the five enterprises not only develop independently, but also form complementary advantages in resource matching, achieving the extension of the industrial chain.
With the successful experience of Juyi City, Lv Sigang Town has planned to build the Lv Chuanghui Electric Tool Industry Base on a 45 acre vacant land at the intersection of Ruyi Avenue and National Highway 328 this year, which is currently under construction. I believe that this' group 'development model will undoubtedly promote the upgrading of the electric tool industry towards high-end, intelligent, and green development, "said Lu Huihui, member of the Party Committee and Deputy Mayor of Lv Sigang Town.
During the interview, many business owners had the same feeling: the development of enterprises cannot do without the protection of the government as a big tree.
For over 20 years, the city and town levels actively prepare for the annual Spring Festival and hold the grand "China Qidong Tianfen International Hardware Trade Fair", providing a platform for cooperation and win-win outcomes for many key enterprises and merchants. The government takes the lead in organizing relevant electric tool enterprises to participate in exhibitions such as the Canton Fair, International Hardware Fair, and Cologne Hardware Fair in Germany, helping enterprises obtain the latest market information, establish product brands, and expand sales channels.
In order to accelerate the continuous transformation and upgrading of the electric tool industry, Qidong City has also issued "Several Policy Opinions on Supporting the High quality Development of the Electric Tool Industry in Lusigang Town" and "Implementation Opinions on Deeply Escorting the High quality Development of the Electric Tool Industry". Lu Huihui stated that through industrial agglomeration and optimization, we will continue to shine the most influential and competitive "China's First City of Electric Tools" business card in the process of cultivating excellence and strengthening the country.